Hong Kong, 5th December 2016 - KKday, Asia's leading travel experience e-commerce platform, is taking another leap forward with the announcement of US$7 million in Series A+ funding led by Monk’s Hill Ventures and AppWorks. Multiple strategic investors also took part in the deal, including Hong Kong-based Mindworks Ventures, Cathay Venture and Substance Capital (HK) Limited.

The funds will accelerate KKday’s international growth and strengthen its leading position in Asia’s online travel industry.

Launched in Taiwan in early 2015, KKday proves itself as a leading startup in the online travel industry specializing in travel experience products. It collects more than 6000+ worldwide experiences from 53 cities all over the world and provides Japanese, Korean, English, Traditional Chinese and Simplified Chinese versions of customized content for customers in Asia.

KKday has already established additional offices in Hong Kong, Malaysia, Korea, Japan, and Singapore since closing the Series A funding (US$4.5 million) in September 2015. In the third quarter of the year, the company recorded nine-fold increase in sales from the same period in 2015. Massive interest in this round can be attributed to KKday’s solid execution and comprehensive expansion strategy.

Kuo-Yi Lim, Managing Partner of Monk’s Hill Ventures, says, “We are excited to be backing a solid executive team led by Ming in a fast-growing space, where Southeast Asia presents vast opportunity for both consumers and suppliers of travel experiences.”

KKday will focus on serving the evolving needs of customers through 4 key thrusts:

Exploring trendy, local travel activities
KKday continues to introduce popular and attractive local travel experiences. For instance, the Shirakawago Winter Light-up event in Japan, Gangchon Rail Park in Korea, 1-day snorkeling in Thailand and the small hand-rowing boating experience in Vietnam.

Providing thematic travel experience
KKday provides diversified travel experiences with unique themes like camping, diving, skiing and family tours. Varying needs of travelers are met with personalized experiences and journeys.

Ensuring and elevating product quality
To ensure travelers enjoy their trips to the fullest, KKday uses customer reviews to evaluate suppliers’ performance while constantly elevating the standards of suppliers through these feedbacks.

Offering customer service in multiple languages
More languages and manpower will be added to handle inquiries and optimize the quality of customer support.

In the near term, KKday plans to expand its operations across Southeast Asia, namely in Vietnam, Thailand, Philippines and Indonesia. Meanwhile, more marketing resources will be allocated to the Japanese and Korean markets.

“We target to provide the best traveling experience to all travelers across Asia,” said Ming Chen, Founder and CEO of KKday, who has dedicated himself to the travel industry since 1999 and already has 2 IPOs and 1 M&A exit under his belt. Under the leadership of Ming, KKday will strive to be the top of the field in Asia's online travel industry.

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