Founded by Jeffrey Liu and Justin Louie, Jenfi is an alternative revenue-based financing company for digital-native businesses and startups for Southeast Asia. Branded as Growth Capital as a Service (GCaaS), the asset class offers non-dilutive capital of up to US$500,000 for businesses to scale through marketing, inventory, and growth campaigns.
Jenfi’s proprietary risk assessment engine is able to determine the creditworthiness of a business and also how efficient they are with their growth spending. Based on the assessment, Jenfi provides a more flexible and non-dilutive financing option for businesses. To date, Jenfi has backed over 100 businesses including B2B and SaaS businesses such as Tier OneEntertainment, Pay With Split, and Homebase. Jenfi expects to deploy US$15 million in non-dilutive capital by July 2022. Prior to Jenfi, Jeffrey and Justin successfully built and exited fitness subscription company GuavaPass.