DAGANGAN’s vision is to boost rural economic opportunities and growth by providing access to high-quality and basic daily necessities to rural communities (which make up 80% of the population) in Indonesia. DAGANGAN which means ‘trading’ in Bahasa Indonesia supplies fast-moving consumer goods (FMCG) to underserved rural communities through its Android app and partnerships with community leaders.
To date, DAGANGAN has covered more than 5,000 villages in over 50 regencies, further empowering the communities in these areas. DAGANGAN has also distributed over 20 local products from smaller farmers and distributors to a wider market. It currently also distributes more than 20 private-labeled products, such as rice, brown sugar, and snacks items. DAGANGAN today has more than 20,000 active users that manage over 3.000 SKU.