Fertility treatments such as in-vitro fertilization (IVF) and intrauterine insemination (IUI) can be financially and psychologically exhausting. In fact studies show that only a small percentage of infertile couples actually need IVF. The vast majority of fertility challenges, such as low sexual function, erectile issues, decreasing sperm count, etc may often be remedied at home.
There is a clear gap in the market for less invasive and affordable products that can be used in the privacy and comfort of people’s homes to increase the chances of natural conception, and Hannah Life’s suite of fertility products addresses just that. Having personally experienced fertility challenges and gone through the costly IUI and IVF procedures with his wife, Benjamin Tee knew that there had to be a simpler alternative. Together with co-founder Prusothman Raja, who he met through the Stanford Biodesign Fellowship program and who also witnessed first hand the difficulties in starting a family, they set out to find a natural fertility solution only to realize that no such product existed on the market. It was time they developed their own.
Since embarking on their journey to make fertility care more accessible, Hannah Life has launched three innovative products under their twoplus™ brand and has seen strong quarter-on-quarter revenue growth of over 300% and served over 1,000 customers. Its flagship patented Sperm Guide, currently available in Singapore and the United Kingdom, is a small, 100% drug-free medical grade silicone device that is designed to create a high concentration of sperm cells near the cervical opening to increase chances of fertilization, and can be used multiple times during an ovulation cycle. Given that the cost of their products are a tenth of the cost of traditional fertility treatments, couples can afford to use the Sperm Guide on a monthly basis as opposed to being limited to more expensive procedures once or twice a year. The significantly lower price point and ease of use also means that any couple can use the twoplus products to increase their odds of natural conception.
Though the physical aspects of fertility treatment are becoming increasingly well known, the psychological impact of infertility struggles are often overlooked. The invasive tests and uncomfortable procedures can often result in an emotional rollercoaster, which is why the fertility space lends itself well to a D2C distribution model, as couples confronted with fertility challenges typically remain silent and shy away from seeking clinical intervention due to feelings of embarrassment or inadequacy. Hannah Life’s ecosystem of affordable and natural home-based fertility solutions enables couples to improve their success rates in a safe space.
We have been tracking Hannah Life for some time now and we are immensely impressed by how Pru and Ben have been able to apply multidisciplinary design thinking to innovate fertility care. Medtech innovation and scalable commercialization are no small feat. Both require strong passion, drive and resilience – all characteristics embodied by the duo. Pru’s biomedical engineering background, combined with Ben’s PhD from Stanford University and their collective biodesign foundation, have uniquely positioned them to develop proprietary fertility solutions backed by strong scientific research and patented technologies.
We are thrilled to be partnering with Pru, Ben and the Hannah Life team to achieve their vision of becoming the go-to platform for couples trying to conceive. We are positive that Hannah Life is at the forefront of changing the face of fertility care and cannot wait to see the impact they will have on fertility health globally.